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☆ At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack
▼ + stars: | 2023-12-01 | by ( Melkorka Licea | ) www.businessinsider.com time to read: +3 min

Underwear brand Parade, once valued at $200 million, sold to a lingerie manufacturer for "peanuts." AdvertisementIn August, the Gen Z favorite underwear startup Parade sold to lingerie manufacturer Ariela & Associates International for what one former employee described as "peanuts." Some former staffers said the way founder and ex-CEO Cami Téllez ran Parade contributed to its downfall. Staffers told Business Insider that some of leadership's tactics were particularly harsh, such as announcing employee firings to the entire staff on Slack. In its first year Parade exploded, reaching nearly 100,000 customers and making nearly $9 million in sales, Téllez said.

Persons: Cami, —, Cami Téllez, Slack, Kerry Steib, we've, Steib, Téllez, I'm, she'd Organizations: Service, Ariela, Associates International, AAI

☆ Cami Téllez's underwear startup Parade went bust, and employees blame her. Is it OK to write about it?
▼ + stars: | 2023-11-21 | by ( Melkorka Licea | ) www.businessinsider.com time to read: +28 min

Owning Gucci loafers "wouldn't make me any less capable of leading my team," Téllez rightfully pointed out. Most startups attract people who know this and are excited by it, and Parade employees were no different. "Like any for-profit company, Parade sought to make money and deliver value for shareholders," she told Business Insider. Téllez told staffers DeFuria was sick, and some were worried enough to send flowers to his home. Téllez told employees that they should be receiving offers for positions at AAI "within the next 72 hours at the latest."

Persons: Camila Téllez, I'd, —, Steph Korey, Audrey Gelman, they'd, Steve Jobs, I've, Emily Weiss, Marc Andreessen, Téllez, Gen Zers, Calvin Klein, Cami, Cami Téllez's, she'd, Gucci loafers, Slack, Rhonda Moret, there's, Jack DeFuria, Shakira, Warby Parker's, Neil Blumenthal, Peyton Dix, Jeffries, Evan Mock, Kamala Harris, Ella Emhoff, Gen, Karli Kloss, Omar, who'd, Ty Haney —, — Téllez, Kerry Steib, Meredith Gillies, we've, Steib, I'm, Lyndsey Arnold, Arnold, Lailee, Taghdisi, DeFuria, Kristen Dolzynski, Dolzynski, commenter, weren't Organizations: Ariela, Associates International, AAI, CNBC, Columbia University, NYU, Parade, West Dakota, Forbes, longtime, American, Karli, Voices, Spotify, North America, Employees, Casper, Casa de, Former Locations: New York, Instagram, New, Téllez, York, Colombia, North, SoHo, Dominican Republic

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